The Adegga Blog

The back label on the Cortes de cima 2007 has been redesigned to include a new version of the Adegga Dynamic Wine label concept.

The back label includes an AVIN (the wine’s unique number) and a QRCode that allows anyone with a mobile phone to access the wine’s mobile page on Adegga and check reviews and prices.

The difference to the old label is that there’s a new line of text: Scan or Google. This was added to make it easier for people to understand what to do with the AVIN and the QRCode.

Cortes de cima was an early adopter of the Dynamic Wine Labels technology and continues to help us innovate the concept.

If you’re interested in adding this technology to your wines let us know so we can help you do it.

There’s an ongoing discussion about wine closures, mostly between cork and screwcaps. Being from Portugal I get easy access to the relevance of cork in world of wine through daily news. Cork has been since 1600’s and is the most used wine stopper. It has its problems (potential relation to TCA) but also its virtues (sustainable resource). But this post in not about that debate, but about an interesting new way to use cork: stamps.

From what I could read in a Portuguese newspaper there’s high technology involved in producing the stamp. Getting cork that thin is very hard.

Now that there’s cork this thin I can’t stop thinking of all the interesting things that can be done with that. I would imagine that wine labels made of cork could be an interesting marketing experience.

There’s one thing I can guarantee. TCA won’t ruin your letters!

What the good guys at Catavino are doing for Iberian (Portuguese and Spanish) wine is great. They are basically using the Web and telling the World about how great Iberian wines and wineries are. With that goal in sight, their latest project is a report on La Rioja.

Photo from the report on La Rioja

Good thing we’ll be visiting La Rioja for the European Wine Bloggers Conference.

We love to see new startups in the wine business, specially the ones doing something really world-changing. Richard Shaffer is doing just that by launching Israeli Wine Direct.

Using the Web as a marketing and sales tool, Richard is able to close the (normally big) gap between wine producers and their customers. The interesting fact is that he is doing that between Israeli wineries and American customers.

Richard has been telling all about his venture in his blog where he also writes about Israeli wineries and wine marketing.

I came across Richard Shaffer’s blog exactly while researching information on Israeli wines. I subscribed to his RSS feed and have been a reader since then.

This is the way slowly the world of wine is changing. We search for information online, we buy wine online and with initiatives like this we can more easily try wines from a different country.