Category Archives: Wine Marketing

Using Bag-In-Box to Promote Quality Wine

Buying wine in a Bag-in-Box is a growing trend in the wine world. Consumers are starting to accept bag-in-box as another type a wine packaging and, at the same time, wineries are discovering the amazing world of promotional opportunities that … Continue reading

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Posted in Wine Marketing, packaging | 6 Comments

A new design for the Dynamic Wine Label

The back label on the Cortes de cima 2007 has been redesigned to include a new version of the Adegga Dynamic Wine label concept. The back label includes an AVIN (the wine’s unique number) and a QRCode that allows anyone … Continue reading

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Posted in Mobile, Wine Marketing | 2 Comments

Cork Stamps

There’s an ongoing discussion about wine closures, mostly between cork and screwcaps. Being from Portugal I get easy access to the relevance of cork in world of wine through daily news. Cork has been since 1600′s and is the most … Continue reading

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Posted in Wine Marketing, Wine closures | 1 Comment

Catavino’s Rioja Report

What the good guys at Catavino are doing for Iberian (Portuguese and Spanish) wine is great. They are basically using the Web and telling the World about how great Iberian wines and wineries are. With that goal in sight, their … Continue reading

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Israeli Wine Direct

We love to see new startups in the wine business, specially the ones doing something really world-changing. Richard Shaffer is doing just that by launching Israeli Wine Direct. IWD is an online wine shop that is sourcing it’s wines from … Continue reading

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Posted in Wine Marketing | 2 Comments

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