A few months ago we were involved in an interesting project with the good guys at Catavino that basically consisted of launching a wine with a QRCode on the label. The idea was that people would be able to know more information about the wine when they read the QRCode on the label.
We were very excited about this experiment so we decided to generate a QRCode to every wine we have on our database. Together with the mobile version of adegga we could now offer a way for anyone to access information about a specific wine just by reading a simple code with their mobile phone, anywhere.
The idea is simple
Imagine you are in a restaurant or in a wine shop and would like to know more information about a wine. If a wine uses a QRCode you’ll be able to use your mobile phone to access information about that wine on adegga (ratings, notes, prices). If you have a camera enabled mobile phone you’ll just need to install a small application that lets you read these codes.
This in fact creates a dynamic version of the old wine labels with a lot more information. For that reason we’re calling this technology the new Dynamic Wine Labels.
These new Dynamic Wine Labels have raised interest from some wineries. Cortes de Cima was the first winery to meet with us to talk on how they could add these codes to their wine labels. Recently Quevedo started designing their new labels which now include this technology (photos and posts about this soon).
I’m a winery, how can I use this? The wine codes are public and visible throughout adegga. If you want to add them to your labels, please go ahead. It’s free. If you want to manage the information that you see on adegga and on the mobile page you access with the code make sure you check our producer accounts. In any case if you just have interest contact us and let us what you think.