Dynamic Wine Labels

Posted on December 7, 2008 by Andre Ribeirinho

A few months ago we were involved in an interesting project with the good guys at Catavino that basically consisted of launching a wine with a QRCode on the label. The idea was that people would be able to know more information about the wine when they read the QRCode on the label.

We were very excited about this experiment so we decided to generate a QRCode to every wine we have on our database. Together with the mobile version of adegga we could now offer a way for anyone to access information about a specific wine just by reading a simple code with their mobile phone, anywhere.

The idea is simple
Imagine you are in a restaurant or in a wine shop and would like to know more information about a wine. If a wine uses a QRCode you’ll be able to use your mobile phone to access information about that wine on adegga (ratings, notes, prices). If you have a camera enabled mobile phone you’ll just need to install a small application that lets you read these codes.

Here’s a video demonstration of how it works:

Dynamic Wine Labels from andrerib on Vimeo.

This in fact creates a dynamic version of the old wine labels with a lot more information. For that reason we’re calling this technology the new Dynamic Wine Labels.

To make this work we’ve connected three things together: the AVIN our ISBN-like unique wine identifier, the mobile version of adegga and the QRCodes technology.

These new Dynamic Wine Labels have raised interest from some wineries. Cortes de Cima was the first winery to meet with us to talk on how they could add these codes to their wine labels. Recently Quevedo started designing their new labels which now include this technology (photos and posts about this soon).

I’m a winery, how can I use this? The wine codes are public and visible throughout adegga. If you want to add them to your labels, please go ahead. It’s free. If you want to manage the information that you see on adegga and on the mobile page you access with the code make sure you check our producer accounts. In any case if you just have interest contact us and let us what you think.

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  • http://blog.delaranja.com/dynamic-wine-labels/ Dynamic Wine Labels : blog.delaranja.com

    [...] to know more information about a wine you’re thinking of buying. If that wine uses the new Dynamic Wine Labels you’ll be able to use your mobile phone to instantly access lots of useful information about that [...]

  • Tiago Henriques

    Great job guys! ;)
    Keep your good work and good luck.

    Tiago H

  • http://casavides.com Emilio Saez van Eerd

    Exciting times! Let’s see if we can make such a label as well for our new labels of the young wines.

  • Justin Roberts

    André. Thanks for putting that up!

  • http://quevedoportwine.com/general/using-qr-code-to-market-quevedo-wines/ Using QR Code to Market Quevedo Wines

    [...] Response, which permits the user to obtain the data at high speed with a scanner. Catavino and Adegga had recently written a couple of articles about the applications of QR-Codes for the wine [...]

  • http://www.qrcodelabels.com Shawn Lorbecki

    This is Shawn with qrcodelabels.com.

    We produce vibrant, high resolution labels that include qr code labels.

    Our printing process enables us to eliminate all plates, tooling and setup costs. You’re also able to as many colors, images, and text to your labels for no additional cost.

    Thank you, Shawn
    414.915.9860
    262.754.4787
    New Berlin WI – USA

  • http://avin.ws/what-is-the-avin/ What is the AVIN? » AVIN – An ISBN for Wines

    [...] producers are already including the AVIN in their labels together with the QRCodes (in what we call Dynamic Wine Labels. Here’s a video demonstrating how it works:Dynamic Wine Labels from andrerib on [...]

  • http://blog.delaranja.com/dynamic-wine-labels-on-the-google-phone/ Dynamic Wine Labels on the Google Phone | blog.delaranja.com

    [...] weekend at the Barcamp Portugal I showed for the first time the new Cortes de Cima Dynamic Wine Labels to the [...]

  • http://blog.adegga.com/dynamic-wine-labels-on-the-google-phone/ Dynamic Wine Labels on the Google Phone | Blog – Adegga.com

    [...] Dynamic Wine Labels are wine labels include a QRCode and an AVIN. Reading the code or searching google for the AVIN you can easily reach the wine page on adegga and find wine reviews, prices and more information. [...]

  • http://www.genomicon.com/2009/04/urls-for-things-dynamic-wine-labels/ Urls for things : Dynamic wine labels | GENOMICON

    [...] from [...]

  • http://infornography.kpoxa.org/personal/s/log/2009/04/09/%d0%bf%d0%be%d1%81%d0%bb%d0%b5%d0%b2%d0%ba%d1%83%d1%81%d0%b8%d0%b5/ .log : послевкусие

    [...] винные ряды дома. впрочем, не только взглядом, оказывается: Imagine you are in a restaurant or in a wine shop and would like to know more information about a [...]

  • http://community.wineataly.it/divino/2009/04/29/etichette-del-vino-dinamiche-con-il-qrcode/ divino » Blog Archive » Etichette del vino dinamiche con il QRCode

    [...] con il tuo telefonino potresti ottenere diverse informazioni utili. Un esempio così arriva da Adegga, uno dei social network sul vino più diffusi in lingua inglese. Con il tuo telefonino, che deve [...]

  • http://blog.codmmunity.com/qrcode/etichette-del-vino-dinamiche-con-qr-code/ Etichette del vino dinamiche con QR Code | QR Code

    [...] avere  tutte le informazioni direttamente sul vostro cellulare in tempo reale grazie ad un idea di Adegga, uno dei Social Network sul vino più [...]

  • http://blog.adegga.com/a-new-design-for-the-dynamic-wine-label/ Blog – Adegga.com » A new design for the Dynamic Wine Label

    [...] back label on the Cortes de cima 2007 has been redesigned to include a new version of the Adegga Dynamic Wine label [...]

  • http://www.vino-valencia.com/news-media/avin-the-isbn-for-wine/ AVIN — the ISBN for wine – Vino Valencia

    [...] our favourite wine websites, Adegga, is pushing the concept, along with other forward thinkers, of Dynamic Wine Labels incorporating a QR. They call this universal identifier the AVIN, and add it to every wine that is [...]

  • http://blog.delaranja.com/feeling-like-a-rock-star/ Feeling like a rock star! | blog.delaranja.com

    [...] years ago we created the concept of Dynamic Wine Labels allowing anyone with a camera-enabled mobile phone to read the label and access wine reviews, wine [...]

  • http://vinyaivo.wordpress.com/2010/01/31/adegga-andre-ribeirinho/ Adegga: André Ribeirinho « Vinya IVO: S’Alqueria, Cadaqués.

    [...] years ago we created the concept of Dynamic Wine Labels allowing anyone with a camera-enabled mobile phone to read the label and access wine reviews, wine [...]

  • Jessica Fowlds

    Hi, I am releasing a wine and am interested in implementing a Dynamic Wine Label on it. I would like to know the costs of this and how I would go about getting this done?

    Thanks

  • http://w1n3s0fvlc.senlinhostingclub.com/vino-valencia/avin-isbn-for-wine/ AVIN — ISBN for wine – Wines of Valencia

    [...] our favourite wine websites, Adegga, is pushing the concept, along with other forward thinkers, of Dynamic Wine Labels incorporating a QR. They call this universal identifier the AVIN, and add it to every wine that is [...]

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