Social media is a fairly new area for most people in the wine industry (what is social media?). So it’s great when we discover a couple of wineries that are trying to understand and embrace this new way reaching their customers.
Poggio Argentiera – follow on adegga
Gianpaolo and Justine Paglia run this Italian winery in the Morellino di Scansano DOCG and they both write a great blog full of articles, photos, videos and even maps about their winery. It’s a great example of how to use a blog to reach your customers.
La Gramiére – follow on adegga
Amy Lillard produces wine in the south of France (Castillon du Gard on the Cotes du Rhone appellation) where she’s growing vineyards organically and biodynamically. Amy writes a amazingly open blog about the day to day life of running a vineyard. She was a finalist at the American Wine Blog Awards.
Cortes de Cima – follow on adegga
José Eduardo Silva was one of the Portuguese that attended the conference representing a winery. Cortes de Cima in a innovative winery from Alentejo in Portugal. They have recently launched a new site that includes a blog and also photos and videos from their winery. Certainly an example in the wine online world in Portugal.
Weingut Clauer – follow on adegga
Thomas Lippert works for a German winery called Weingut Clauer but his personal wine blog is at winzerblog.de. An interesting example of a winery employee actually promoting winery blogging via his personal blog.
Bodegas Tintoralba – follow on adegga
Javier Navarro is in charge of writing on the Tintoralba blog of this well known Spanish winery.
These are very interesting wine producers that are looking for different ways to engage with their costumers. Make sure you add these producers to your Adegga Watchlist so you can follow what they are up to.
For us, meeting with the wineries that decided to join the EWBC was a great experience. We have received lots of positive feedback and some of the wineries now have a Adegga Winery Account with which they can now reach their customers in a new and interesting way.