Being a platform for sharing wine we had to create our own short url service and what better than the AVIN (the ISBN for wine) and its domain at avin.cc to be used for this.
Basically our service is limited to the wines on Adegga but for any wine there’s a avin.cc url. The new URLs start with “avin.cc” and should then be followed by a wine’s unique number, an AVIN. For example, the short URL for the wine Cortes de Cima 2004 is: http://avin.cc/AVIN1236103638140
The new URL is available on the sidebar of any wine page to make it easier to share a wine on services like Twitter or Facebook.