Buying wine in a Bag-in-Box is a growing trend in the wine world. Consumers are starting to accept bag-in-box as another type a wine packaging and, at the same time, wineries are discovering the amazing world of promotional opportunities that this new type of packaging provides.
Here are two great examples of wineries that creatively using the bag-in-box as a way promote their quality wines.
Quevedo has been asked by an importer from a northern European country to develop a special bag-in-box packaging for that market. The box has an unusual format easily standing out from other boxes and improving on their normal dull design. This a bag-in-box that you can bring to the table.
Because a bag-in-box has much more print space than the normal wine label, the new Oscar’s box includes a lot of useful information including the link to the wine’s own site, to the a page on Facebook to the Adegga Verified Winery profile and of course the AVIN of the wine.
Bipartito by Casa Santos Lima is a very interesting concept of Bag-in-Box that includes 2 bags in each box. This way you have the possibility of enjoying two different wines or at anytime doing a blending. With two different grape varietals (one is Touriga Nacional and the other Castelão) this bag-in-box allows the consumer to discover these two varietals on his own and learn about them at his own pace. It’s a great example of wine education made possible by the packaging creativity of the winery.
Bag-in-box is a type of wine packaging that is basically a plastic container protected by a cardboard box. The main reason to use a bag-in-box is the fact that it prevents oxidation of the wine during dispensing. Wine inside the bag is not touched by air so you can drink as much or as little as you want and still maintain the wine oxidation-free for a couple of weeks. The fact that a bag-in-box normally includes a small plastic tap makes it a very practical packaging to serve wine in a family dinner or a party.
On the downside, bag-in-box is considered to have an unopened shelf life shorter than bottled wine. This has been one the main reasons consumers normally connect bag-in-box and low priced / low quality wine. However, a lot of wine sold today is not made to be kept in the cellar for many years but consumed immediately or in just a few years.
There’s something special about opening a bottle of wine. However that’s not to say that wine can’t be packaged in new and interesting ways. Ways that can be at the same time a promotional opportunity for a winery and a great reason for a consumer to interact with his favorite wines.